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125 Ans: Coca-Cola Carrefour 125th Anniversary Aluminum Bottle 2011 France April 2011

A collector’s bottle for the 125 years of Coca-Cola

To celebrate the 125th anniversary of Coca-Cola, a bottle 25cl aluminum will be sold in Carrefour stores from 6 April.
This edition is limited since it is 236 000 bottles will be available for all Carrefour stores.
You can also try to win one of 200 bottles that are involved in the Carrefour site:

Also available in our store

Faithless & Paranoid

Since unleashing its magnificent “Coke Side of Life” Campaign, Coca-Cola can’t seem to put a lid on its creativity. On Friday, Coca-Cola Europe launched this integrated summer campaign, which marries the musical talents of British band Faithless and the visual artistry of Paranoid Projects. Produced out of New York’s Driver, it features a music video telling the story of Mr. Neant (“Mr. Non-existent” in French), a black blob of a character who travels the world digesting negative experiences, spewing them back out as transformed bits of beauty.

The clip, downloadable in multiple formats off the website, brought together a host of visual talents from Paranoid’s roster and beyond. Directors Francois Vogel and Sophie Gateau conceived the original concept and then invited a host of other directors and designers—Sara Prince, Eva Poulopoulou, Emmanuel Linderer, Luis Nieto, Pierre Marie, and Santiago Caicedo—to contribute to the film’s crazy quilt of animation styles. Faithless then created an original downloadable track, “I Never Stop,” inspired by the visuals, which also appear on posters and limited release Coke bottles, in both “day” and “night” glow-in-the-dark versions.

Paranoid also developed the assets for the website, including behind the scenes clips for both the tune and the video. So many creative brains and so little space might seem a recipe for chaos, but, according to Paranoid Projects EP Claude Letessier, “Everything fell into place with a great deal of elegance. It was relatively complex, but the whole process had been carefully prepped and thought out beforehand. It’s like architecture, if you have a good architect and a good contractor, then normally the house will be finished on time and the roof will fit.”

Also Available in ColaMuseumShop

Nathaly Rykiel
If there’s no car or yacht in sight (or helicopter, by all means!), a Coca Cola bottle can do the designer trick too. Light! Please!
You remember Cavalli’s Coca Cola light? Since that line had an Italian exclusivity, now’s France who’ll be having an exclusive Coca Cola light starting January. Dressed up by Nathalie Rykiel (oh, yes, that stands for Sonia Rykiel’s daughter!) in a happy attire, the new Coca Cola Light is made in aluminum and was available at Monoprix or La Grande Epicerie. The collateral fashion – the same bottle, crystal studded, was sold at Colette; a bag with the same joyful print, maybe at Colette too. The ad campaign “Vivez light by Nathalie Rykiel” was aired from February 2009. Which one do you prefer? Cavalli or Rykiel?

Also Available in ColaMuseumShop

125 Ans: Coca-Cola Carrefour 125th Anniversary Aluminum Bottle 2011 France April 2011

A collector’s bottle for the 125 years of Coca-Cola
To celebrate the 125th anniversary of Coca-Cola, a bottle 25cl aluminum will be sold in Carrefour stores from 6 April.
This edition is limited since it is 236 000 bottles will be available for all Carrefour stores.

Also available in the ColaMuseumShop